Repositioning Lathams, a bespoke furniture store that was expanding and growing, working with the team to evolve their heritage brand to reflect the companies modern principals.
Agency: The GDC
Services:
Branding, Design & Direction, Editorial.
The Lathams shield was created by bringing the long standing shield emblem of the lathams furniture store with the classic golden pineapple motif that adorns many of their furniture product.
